Case Study - UpperStream
CASE STUDY - UPPERSTREAM
UpperStream is a Canadian brand which fuses music & fashion. Since it's inception, we've worked with UpperStream on growing their brand's presence & identity through all mediums. Taking them from a simple idea, to e-commerce, to retail - here's how we did it.
Our brand strategy with UpperStream was focused around appealing to as many segments as possible. We needed to craft a brand that could appeal to & connect with people from all walks of life. UpperStream was built on two fundamental arts — music & fashion, both universal mediums. In turn, it was clear that the brand had to be understood globally. We began by designing a logo that was simple, appealing, & applicable to the many mediums we planned to use it through. With such a heavy focus on visual & sonic mediums, we decided to avoid a text-based alternate logo, solely leaving room for visual interpretation.
Sound & Style.
This phrase became the simplest way to describe a growing platform of creators, curators, & artists from around the world.
Being a content + commerce platform, UpperStream's website had to be user-friendly, engaging, & easy to navigate. The website included a fully integrated e-commerce shop, content pages for music & lookbooks, and a stunning homepage.
Our content strategy consisted heavily of photography content surrounding the artists, merchandise, & creators on the platform. The occasional music premiere for artists on the label provided a mix of sonic content to accompany the visual side of the platform.
The platform grew as social media became our primary driver of traffic, impressions, conversation & conversions.